July 2023 |
Optimising Pricing Strategies |
With electronic labels (e-Labels), retailers can now easily implement special promotions and discounts. They can create eye-catching displays on the electronic labels to highlight items on sale or offer limited-time promotions. This flexibility allows retailers to optimize their pricing strategies and attract customers' attention to specific products or promotions. e-Labels advanced scheduling functionality, available through a user-friendly interface, allows retailers to set specific Start and End dates or Times for discounts, bundle offers, or limited-time promotions. Having set these events in advance, the system automatically will take care of them. Automating such events ensures consistency across all products and locations. This automation streamlines the process, reduces errors, and allows for efficient management of promotional campaigns. The ease by which promotions or sales activities can be set up and executed, significantly increases retailers agility and hence competitiveness in the market. |
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