Smart Retail refers to the use of technologies such as IoT (Internet of Things) in commerce to offer consumers a better, faster and more convenient shopping experience. It is about applying technology to digitally enhance the traditional shopping experience. A smart retail store augments traditional touch and feel shopping experience with the benefits and capabilities of digital technology. As a result, consumers could enjoy more personlised, and smarter shopping experience.

Although there are many elements that would go into creating a complete smart retailing environment, Electronic Shelf Labels (ESLs) play an integral part of such an environment and essential for an Omnichannel business strategy.
For a retail customer, QR codes, NFC feature and the use of LED, enable and enhance consumer interaction and engagement. For the retail store manager, smart retailing simplifies the task of ensuring price and data consistency, improves inventory management, and minimise to the point of total elimination of the overhead associated with product labelling, resulting in significant cost savings.